2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume 07/26/2022
Boosting the efficiency of TV spend | McKinsey
Cable CPMs Fall To Less Than Half Of Broadcast, Upfront Sales Volume Rebounds 07/16/2021
How Much Does Connected TV Ad Inventory Cost? - Insider Intelligence Trends, Forecasts & Statistics
PJ Solomon CPM Comparison shows bulletins, posters and shelters a good value | Billboard Insider™
TV'S 2019-20 PRIMETIME UPFRONT SCORES ANOTHER 5% AD REVENUE GAIN
Prime-time Price Inflation Soars, Average Upfront Broadcast CPM Tops $36 08/12/2019
Media By The Dollars: What's 'Cheap' or Costly for Advertisers? | Radio & Television Business Report
Boosting the efficiency of TV spend | McKinsey
TV isn't dead, it lives on YouTube | ThoughtLeaders Blog
August 15, 2016 | Media Dynamics, Inc.
Is OTT the Future of Television Advertising? - The Leader
Expect TV ad prices to rise this year - Insider Intelligence Trends, Forecasts & Statistics
Upfronts Pricing Trends: Cable pricing leads YoY increases in TV eCPMs leading into Upfront season - Standard Media Index.
TV Upfronts: Broadcast Booms With Double-Digit CPM Price Hikes
Choosing between local and national advertising | Insights | Tatari
U.S. broadcast TV upfront CPM 2020 | Statista
Is Your TV Campaign Taking Advantage of Effective CPMs? - DirectAvenue
The 2021 TV Upfronts: When Will the Bubble Burst? - Harmelin Media
Inline Media
TV advertising in 2017 – A house of cards | MediaSense
The A-B-C's (or CPM) of Local Maine Affordable Advertising on TV and Internet
What the Tech is CPM, CPA and GRP? | The Current
